COMMERCE
Core Cloud

Storefronts, marketplaces and OMS — engineered for peak.

We deliver B2C Commerce, B2B Commerce, Order Management and Commerce Agents on a headless-ready architecture that scales through peak.

(01) What it is

What Salesforce offers on Commerce Cloud.

Salesforce Commerce Cloud covers B2C Commerce (SFRA and headless PWA Kit storefronts with Einstein product discovery), B2B Commerce for complex account-based selling, Order Management for distributed order orchestration, Payments, Commerce Intelligence and Commerce Agents — with a composable, API-first architecture ready for headless deployments.

(02) Why now

What we hear from Commerce Cloud leaders.

  • 01Legacy SFRA storefronts are slow, hard to change and block a composable / PWA Kit roadmap.
  • 02Peak season last year exposed OMS, inventory and payment failures the team can't afford to repeat.
  • 03B2C and B2B run on divergent codebases and Commerce Agents can't be trusted without a unified catalogue.
41%
conversion lift
60%
faster time to market
99.99%
peak uptime
(03) Key challenges

Where Commerce Cloud programmes get stuck.

01

Legacy SFRA storefronts block composable and headless roadmaps.

02

Order Management is bolted on rather than orchestrated, causing split-shipment and inventory pain.

03

B2C and B2B experiences run on divergent codebases with duplicated catalog and pricing logic.

04

Peak-season readiness — performance, observability, failover — is not engineered in.

(04) Automation & AI areas we deliver

Where we automate Commerce Cloud — end to end.

Every engagement targets a specific set of automation and AI plays, scoped so value shows up in weeks — not quarters.

01

Commerce Agents

Guided shopping, merchandising and post-purchase service via Agentforce Commerce agents.

02

Einstein product discovery

AI search, recommendations and predictive sort tuned per segment.

03

Order lifecycle orchestration

OMS-driven split shipments, appeasements and returns automation.

04

Headless & composable delivery

PWA Kit / composable storefronts with CI/CD, observability and peak automation.

(05) Capabilities

What we deliver on Commerce Cloud

B2C Commerce (SFRA / PWA Kit)

Composable storefront builds with Einstein product discovery.

B2B Commerce

Account hierarchies, contract pricing and reorder-heavy flows.

Order Management

Distributed order orchestration and inventory visibility.

Commerce Agents

Agentforce for guided shopping, merchandising and post-purchase service.

(06) Accelerators & IP

Reusable assets we bring to your Commerce Cloud programme.

Battle-tested blueprints, reference builds and diagnostics that compress discovery and de-risk delivery from day one.

01

Composable Storefront Kit

PWA Kit reference storefront with CI/CD, observability and Commerce Agent hooks pre-wired.

02

OMS Rollout Blueprint

Distributed order orchestration patterns, split-shipment, appeasement and returns flows.

03

Peak Readiness Playbook

Load, chaos, failover and observability runbook proven at holiday scale.

(07) Integration ecosystem

Systems we routinely wire into Commerce Cloud.

MuleSoft-led API architecture with reference connectors and reusable patterns across the systems your teams already rely on.

SAP S/4HANAOracle ERPNetSuiteContentfulContentstackAlgoliaStripeAdyenKlarnaShippo / ShipStationAvalara
(08) Editions & licensing

Which edition fits.

  • B2C Commerce

    SFRA or headless PWA Kit — priced on GMV; choose PWA Kit for composable roadmaps.

  • B2B Commerce

    For account hierarchies, contract pricing and reorder-heavy models.

  • Order Management + Commerce Agents

    Add-ons for distributed OMS and Agentforce Commerce agents.

(09) Migration paths

Legacy → target state.

  • 01SFRA → Composable / PWA Kit storefront modernisation.
  • 02Bolt-on OMS / manual fulfilment → Salesforce Order Management orchestration.
  • 03Magento / Shopify Plus / SAP Commerce → B2C or B2B Commerce Cloud replatform.
(10) How we deliver

A four-stage delivery model.

See the full methodology for artefacts, cadences and governance at each stage.

01

Discover

Two-week diagnostic on your Commerce Cloud landscape, org health and target outcomes.

02

Design

Reference architecture, data model and phased roadmap signed by a Principal Architect.

03

Deliver

Agile pods with embedded architects, hypercare and change enablement built in.

04

Evolve

Managed services, evals and quarterly value reviews to compound the return.

(11) Value & impact

Where Commerce Cloud moves the P&L.

We frame every Commerce Cloud programme against three impact vectors — so the business case survives beyond go-live.

  • Revenue

    41% conversion lift

    Faster cycles, higher conversion and more productive teams operating on Commerce Cloud.

  • Cost to serve

    60% faster time to market

    Automation, AI deflection and consolidation of overlapping tools and processes.

  • Time to value

    99.99% peak uptime

    Fixed-price discovery, reusable accelerators and Principal Architect leadership from day one.

(12) Our services

How CRMPRACTICE engages

Every engagement starts with a fixed-price discovery — a Principal Architect leads a 2-week diagnostic and delivers a de-risked roadmap before any build begins. See engagement models for commercial options.

  • 01Storefront implementation & replatform
  • 02Headless / composable commerce build
  • 03OMS rollout
  • 04Payments & Commerce Intelligence
  • 05Peak readiness engineering
Value calculator

Model the Commerce Cloud business case.

Model revenue lift from composable storefront, personalisation and checkout optimisation.

Incremental GMV
$15.28M
24-mo ROI
1884.7%
Payback
9 mo
24-mo total cost
$930.0k
Risk profile
Moderate · 38/100
Inputs
100,0002,000,000,000
0.115
55,000
060
040
24-month cumulative — benefit vs cost
BenefitCost
$0$10.34M$20.67MM1M6M12M18M24$18.46M$930.0kPayback · M9
Baseline GMV
$81.60M
New GMV
$96.88M
Payback horizon
7 mo
Delivery risk
Moderate · 38/100

Risk reflects change-management complexity, integration surface and AI governance load — CRMPRACTICE accelerators reduce this on delivery.

Assumptions
  • Excludes gross-margin adjustments.
  • Assumes stable traffic mix.

Directional model for early business cases. CRMPRACTICE will validate with your data during discovery.

Ready to accelerate your Commerce Cloud programme?

Speak with a Principal Architect about your roadmap, current state and success metrics.

Book a consultation