Portals and communities that feel like products.
We design Experience Cloud sites for customers, partners and employees — powered by LWR, CMS and Data Cloud personalisation.
What Salesforce offers on Experience Cloud.
Experience Cloud is Salesforce's platform for building branded digital experiences — customer help centres, partner portals, employee hubs and public sites — using Lightning Web Runtime (LWR), a built-in CMS, Salesforce Identity and Data Cloud personalisation, all sharing the same records and permissions as your core org.
What we hear from Experience Cloud leaders.
- 01Aura portals are ageing, unbranded and blocked from LWR — customers ask why the site feels stuck in 2018.
- 02Self-service adoption is flat because search, knowledge and identity flows are fragmented.
- 03Personalisation is stuck on static audiences instead of Data Cloud signals and Einstein recommendations.
Where Experience Cloud programmes get stuck.
Aura sites are ageing and blocked from Lightning Web Runtime (LWR) modernisation.
Portals feel like Salesforce forms, not brand-quality product experiences.
Identity, SSO and progressive profiling are fragmented across portals.
Personalisation is limited to static audiences instead of Data Cloud signals.
Where we automate Experience Cloud — end to end.
Every engagement targets a specific set of automation and AI plays, scoped so value shows up in weeks — not quarters.
AI-powered self-service
Einstein Bots, Copilot and search surfaced natively inside LWR portals.
Personalised content delivery
Data Cloud audiences driving components, offers and knowledge in real time.
Identity & progressive profiling
Automated auth, SSO, MFA and progressive profile enrichment.
Portal-embedded workflows
Flow Orchestrator and Screen Flows for cases, applications and approvals.
What we deliver on Experience Cloud
Customer & Partner Portals
Self-service, PRM and knowledge sites built on LWR.
Digital Experiences & CMS
Content authoring, headless CMS and multi-site management.
Personalisation
Data Cloud audiences and Einstein recommendations on-site.
Identity & Access
Frictionless auth via Salesforce Identity and social sign-in.
Reusable assets we bring to your Experience Cloud programme.
Battle-tested blueprints, reference builds and diagnostics that compress discovery and de-risk delivery from day one.
LWR Portal Kit
LWR component library, design tokens and content model for brand-quality customer/partner portals.
Aura → LWR Migration Blueprint
Assessment, phasing and refactor pattern to migrate legacy Aura sites to LWR.
Identity & SSO Package
Reference identity flows for B2C/B2B/employee with progressive profiling and MFA.
Systems we routinely wire into Experience Cloud.
MuleSoft-led API architecture with reference connectors and reusable patterns across the systems your teams already rely on.
Which edition fits.
Customer / Partner Community
Per-login or per-member pricing depending on portal type and traffic pattern.
External Apps + Identity
For high-scale consumer-facing sites with progressive profiling and SSO.
Legacy → target state.
- 01Aura portals → LWR modernisation with a new design system.
- 02AEM / Sitecore customer portals → Experience Cloud with headless CMS integration.
- 03Static help centres → Data Cloud-personalised knowledge and self-service.
A four-stage delivery model.
See the full methodology for artefacts, cadences and governance at each stage.
Discover
Two-week diagnostic on your Experience Cloud landscape, org health and target outcomes.
Design
Reference architecture, data model and phased roadmap signed by a Principal Architect.
Deliver
Agile pods with embedded architects, hypercare and change enablement built in.
Evolve
Managed services, evals and quarterly value reviews to compound the return.
Where Experience Cloud moves the P&L.
We frame every Experience Cloud programme against three impact vectors — so the business case survives beyond go-live.
- Revenue
2.8x self-service adoption
Faster cycles, higher conversion and more productive teams operating on Experience Cloud.
- Cost to serve
44% case volume reduction
Automation, AI deflection and consolidation of overlapping tools and processes.
- Time to value
6 wk typical MVP
Fixed-price discovery, reusable accelerators and Principal Architect leadership from day one.
How CRMPRACTICE engages
Every engagement starts with a fixed-price discovery — a Principal Architect leads a 2-week diagnostic and delivers a de-risked roadmap before any build begins. See engagement models for commercial options.
- 01Experience Cloud site design & build
- 02LWR migration from Aura
- 03Headless CMS rollout
- 04Identity & SSO integration
Model the Experience Cloud business case.
Model self-service deflection, partner productivity and content re-use.
Risk reflects change-management complexity, integration surface and AI governance load — CRMPRACTICE accelerators reduce this on delivery.
- 10% of partner productivity converted to hard value.
- Assumes SSO and knowledge sync in scope.
Directional model for early business cases. CRMPRACTICE will validate with your data during discovery.
Ready to accelerate your Experience Cloud programme?
Speak with a Principal Architect about your roadmap, current state and success metrics.
Book a consultation